Exodus Financials is a brand founded to solve the problem of access to financial knowledge and funds for businesses to scale to Small and Medium Enterprises across Nigeria. The main objective is to use their knowledge, experience and circles of influence to help businesses grow and sustain wealth.

Mission

Create wealth by providing financial support, consulting and structure around businesses that enables them grow into SMEs.

Vision

To Build Africa's Economy One Micro-Business at a Time By Providing Finances and Structure That Sustains.

Brand Persona

A confident, empathetic, and progressive brand

Brand Tone

Ambitious and Progressive, Urban and Calm

Industry

Financial Services

The creation of the logo for Exodus Financials involved a series of: 

Conversations: These conversations happened between the brand designer and the CEO of Exodus Financials to fully understand what the brand is all about and what he has in mind in terms of branding too.

He emphasized two things: 

1. He wants the brand color to revolve around the color GREEN 

2. He wants a logo that has a touch of leaves or a leafy feel to it to signify ABUNDANCE. 

Sketches: Having had conversations with the CEO, I jumped right into my research to get familiar with the industry & see the best ways to represent Exodus Financials. I came up with logo options. A total of 6 logo sketches were presented and a shortlist was created.

Video call: After the 6 logo options were created, A video call was set up with the CEO to present them to him so he could decide and he made a shortlist because he was finding it hard to pick one from the shortlists he made. 

I made a suggestion- Let me put the logos in mockups to give them a real life feel and that would aid decision making. A mockup presentation was made he finally decided!

Brand Guidelines

Brand Design and Identity by:
Oladokun Sunday O

Contact me for your brand design needs:
Email: anthonyoladokun@gmail.com
Phone Number/ Whatsapp: +234 810 5757 307